Advertising 101
Build a practical foundation for your first advertising role.
A focused, in-person programme for MBA students and fresh graduates who want to understand how the advertising industry actually works—and enter interviews with clarity.
What you will walk away with
See the whole ecosystem
Understand how brands, agencies, AdTech platforms and publishers work together in real transactions.
Speak the industry’s language
Learn the key terms, metrics, and workflows used every day inside top advertising and media teams.
Prepare for entry-level roles
Practise scenarios, role-specific problem solving, and interviews for campaign, account, and monetisation roles.
No inflated promises. Clear career preparation.
Learn by doing.
Work through one real campaign brief—from objectives and targeting to delivery and reporting.
Course outline
“Sumeet has been an amazing mentor and guiding light. He is approachable, deeply knowledgeable in AdTech, and always encouraged me to think critically.”
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