01 · STARTING OUT
Advertising 101
Build a practical foundation for your first advertising role.
A focused, in-person programme for MBA students and fresh graduates who want to understand how the advertising industry actually works—and enter interviews with clarity.
01
STARTING OUT
What you will walk away with
01
See the whole ecosystem
Understand how brands, agencies, AdTech platforms and publishers work together in real transactions.
02
Speak the industry’s language
Learn the key terms, metrics, and workflows used every day inside top advertising and media teams.
03
Prepare for entry-level roles
Practise scenarios, role-specific problem solving, and interviews for campaign, account, and monetisation roles.
No inflated promises. Clear career preparation.
Learn by doing.
Work through one real campaign brief—from objectives and targeting to delivery and reporting.
1
Brief
2
Plan
3
Launch
4
Review
Course outline
A complete map of the digital advertising landscape. Understand how brands allocate media spend, the role of media agencies, how AdTech platforms route impressions, and how digital publishers commercialize content.
Explore advertiser objectives, media planning, DSP platforms, audience targeting criteria, and auction mechanics from the buyer’s perspective.
Discover how publishers manage digital inventory, SSP integrations, ad tech stacks, header bidding, and monetization yield strategies.
Industry role mapping, CV framing, key operational terms, case studies, and realistic interview prep for entry-level media and AdTech opportunities.
Led by Sumeet Banchariya
10+ years across buy side, sell side, programmatic and publisher monetisation.