02 · UPSKILLING
Programmatic 2.0
Go beyond campaign setup. Understand how the system really works.
A practical programme for working advertising professionals who want deeper knowledge across buy side, sell side, auctions, monetisation and decision-making.
02
UPSKILLING
What you will walk away with
01
Connect both sides
Understand how demand, supply, data, and technology connect throughout live programmatic transactions.
02
Diagnose performance
Read delivery metrics, yield reports, and auction signals to quickly pinpoint bottlenecks and revenue leakage.
03
Make better decisions
Turn technical programmatic knowledge into stronger commercial and operational recommendations.
Learn by doing.
Trace a campaign from DSP to publisher, identify leakage and recommend the next optimisation.
1
Demand
2
Auction
3
Delivery
4
Optimise
Course outline
Real-Time Bidding protocol fundamentals, first-price auction dynamics, bid caching, bid shading algorithms, latency impact, and exchange mechanics.
DSP bidding strategies, budget pacing, supply path optimization (SPO), identity graph resolution, and cross-channel attribution.
Publisher monetization architectures, client vs. server-side header bidding (Prebid), private marketplaces (PMPs), dynamic floor pricing, and ad quality controls.
Resolving impression discrepancies, bid loss analysis, debugging creative rendering errors, interpreting logs, and navigating cookie deprecation alternatives.
Led by Sumeet Banchariya
10+ years across buy side, sell side, programmatic and publisher monetisation.