02 · UPSKILLING

Programmatic 2.0

Go beyond campaign setup. Understand how the system really works.

A practical programme for working advertising professionals who want deeper knowledge across buy side, sell side, auctions, monetisation and decision-making.

Join Waiting List

Next in-person Pune cohort · Waitlist Access

UPSKILLING

Format In person

Location Pune

Access Waitlist

Level Intermediate

What you will walk away with

Connect both sides

Understand how demand, supply, data, and technology connect throughout live programmatic transactions.

Diagnose performance

Read delivery metrics, yield reports, and auction signals to quickly pinpoint bottlenecks and revenue leakage.

Make better decisions

Turn technical programmatic knowledge into stronger commercial and operational recommendations.

Learn by doing.

Trace a campaign from DSP to publisher, identify leakage and recommend the next optimisation.

Demand

Auction

Delivery

Optimise

Course outline

01 Auction mechanics & RTB in practice

Real-Time Bidding protocol fundamentals, first-price auction dynamics, bid caching, bid shading algorithms, latency impact, and exchange mechanics.

02 Buy-side thinking & optimisation

DSP bidding strategies, budget pacing, supply path optimization (SPO), identity graph resolution, and cross-channel attribution.

03 Sell-side thinking & yield management

Publisher monetization architectures, client vs. server-side header bidding (Prebid), private marketplaces (PMPs), dynamic floor pricing, and ad quality controls.

04 Troubleshooting & operational decisions

Resolving impression discrepancies, bid loss analysis, debugging creative rendering errors, interpreting logs, and navigating cookie deprecation alternatives.

Led by Sumeet Banchariya

10+ years across buy side, sell side, programmatic and publisher monetisation.

Meet the Founder

Saurabh Shukla

Programmatic & AdTech · DOOH · Retail Media

“Sumeet is great at customer success and website monetisation. He knows his game and consistently supports partners with his efforts.”

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