Meet Sumeet Banchariya.
Operator. Mentor. Advertising educator.
For 10+ years, I have worked across buy side, sell side, programmatic, publisher monetisation and campaign operations. Adskool is how I turn that working knowledge into practical career education.
Why I started Adskool
After years of working across ad operations, publisher monetisation, programmatic partnerships and business development, I kept seeing the same gap: people could perform one task without understanding how the larger industry connected.
Students need context before their first role. Working professionals need visibility beyond their current platform. New managers need help shifting from execution to judgement. Adskool is built to close those gaps through focused, practitioner-led learning.
“I don’t teach advertising as a collection of definitions. I teach it as a working system—with money, people, platforms, incentives and decisions connected.”
Experience across the system
Buy side
Campaign goals, performance decisions, and advertiser expectations from agency and platform perspectives.
Sell side
Publisher monetisation, inventory quality, yield management, and revenue strategy across global publishers.
Programmatic
Platforms, real-time auctions, partnerships, SSP/DSP data signals, and operational trade-offs.
People
Hiring, mentoring, client leadership, and commercial decision-making habits that build lasting trust.
Experience includes AdPushup, Insticator and Playable Factory, with work involving Network18, Times Internet, SoundCloud, Fortis Games, 17TRACK and LearnCBSE.
How I teach
Context before complexity
First understand who participates, what each side wants and how the pieces connect before memorizing tactics.
Practice before presentation
Use realistic situations, questions and trade-offs instead of passive theory or bulleted definitions.
Career clarity over guarantees
Prepare people honestly with real skills without promising outcomes that nobody in the industry can guarantee.
What people who worked with me say.
Concise excerpts from recommendations shared on Sumeet’s LinkedIn profile.
“Sumeet has been an amazing mentor and guiding light. He is approachable, deeply knowledgeable in AdTech, and always encouraged me to think critically.”
Read on LinkedIn“One of the most supportive and trustworthy colleagues I have worked with. He never shied away from mentoring peers or helping solve difficult problems.”
Read on LinkedIn“Sumeet is great at customer success and website monetisation. He knows his game and consistently supports partners with his efforts.”
Read on LinkedIn