Meet Sumeet Banchariya.
Operator. Mentor. Advertising educator
For 10+ years, I have worked across buy side, sell side, programmatic, publisher monetisation and campaign operations. Adskool is how I turn that working knowledge into practical career education.
Why I started Adskool
After years of working across ad operations, publisher monetisation, programmatic partnerships and business development, I kept seeing the same gap: people could perform one task without understanding how the larger industry connected.
Students need context before their first role. Working professionals need visibility beyond their current platform. New managers need help shifting from execution to judgement. Adskool is built to close those gaps through focused, practitioner-led learning.
“I don’t teach advertising as a collection of definitions. I teach it as a working system—with money, people, platforms, incentives and decisions connected.”
Experience across the system
Buy side
Campaign goals, performance decisions, and advertiser expectations from agency and platform perspectives.
Sell side
Publisher monetisation, inventory quality, yield management, and revenue strategy across global publishers.
Programmatic
Platforms, real-time auctions, partnerships, SSP/DSP data signals, and operational trade-offs.
People
Hiring, mentoring, client leadership, and commercial decision-making habits that build lasting trust.
Experience includes AdPushup, Insticator and Playable Factory, with work involving Network18, Times Internet, SoundCloud, Fortis Games, 17TRACK and LearnCBSE.
How I teach
Context before complexity
First understand who participates, what each side wants and how the pieces connect before memorizing tactics.
Practice before presentation
Use realistic situations, questions and trade-offs instead of passive theory or bulleted definitions.
Career clarity over guarantees
Prepare people honestly with real skills without promising outcomes that nobody in the industry can guarantee.
What people who worked with me say.
Concise excerpts from recommendations shared on Sumeet’s LinkedIn profile.
“AdSkool made advertising much easier to understand. The interview preparation was very practical and helped me get placed in a campaign operations role.”
Read on LinkedIn“ knew digital marketing at a basic level, but I didn’t know about the actual jobs in advertising. The sessions helped me choose the right role and prepare for interviews.”
Read on LinkedIn“The examples were simple and based on real work situations. I understood what companies expect from freshers and later secured a paid internship with a media agency.”
Read on LinkedIn“I had been working in campaign operations but didn’t understand the complete programmatic ecosystem. The course helped me connect everything and become more confident at work.”
Read on LinkedIn“The one-to-one sessions helped me understand what was missing from my profile. I was able to prepare better for interviews and move into a more senior role.”
Read on LinkedIn“AdSkool explained complicated topics in a very simple way. I could ask basic questions without feeling uncomfortable, and every session was useful.”
Read on LinkedIn“The leadership sessions were practical and honest. They helped me communicate better with my team, delegate work and handle difficult conversations.”
Read on LinkedIn